We help you go to market.
Our collective exists to help you reach your goals quickly and flexibly. We’re product, growth, PR, marketing, and community leaders from Meta, Apple, Pinterest, Amazon, Google, Shopify, Twitch, Reddit, Uber, and a dozen early-stage startups and organizations.
Our services
Penknife is a collective of builders who’ve been in the foxhole together. We’ve launched brands, products, communities, and campaigns with deep experience in both operational work and managing teams.
Get expertise from just one of us, or some of us.
Advising
Consulting
Fractional
Custom
Our approach
💭 We work with a balance of creativity and pragmatism.
🛠️ We use our experience like a toolbox, not a shelf of canned solutions.
💖 We communicate with empathy and check our egos at the door.
🏁 We focus on getting stuff done.
🤝 We believe in diverse thinking and paying it forward.
Our highlights
We’ve gone from Series A to IPOs. We’ve worked on social platforms, CPG, gaming, and non-profits.
We’ve worked in shared apartments and spearheaded global expansion. We still really like each other.
Annie Lee, Marketing
First marketing hire at Pinterest, led brand & acquisition marketing AmazonFresh, ex-Twitch
Christine Schirmer, PR & Comms
Apple, Outcast Agency, Pinterest, and an Oprah thing with 17 million viewers
Annie Ta, Product
Led emerging products team and industry-first launches with responsible AI at Pinterest, ex-Facebook
Christine Cassis, Content & Social
Built brands and engaged audiences for Pinterest, Reddit, Google, and Shopify
Cat Lee, Coaching, Growth & Ops
Ex-Facebook, former Head of Growth at Pinterest, leading to 100 million
Tara Syed, Business, Finance & Ops
First analytics hire at Pinterest, senior director commerce at Meta, CFO/COO
Enid Hwang, Community & Creators
Employee four at Pinterest, community manager from hundreds to millions
Leslie Kincaid-Lawrence, HR & BizOps
Established and scaled business operations at Pinterest, ex-Uber, ex-Convoy